The title is displayed at the end of the trailer, like most teasers. Similar to the inter-titles, it is in a plain white font and in capitals. The '2' flashes onto the screen first accompanied by a fuzzy sound which makes it appear as though its a broken light bulb flashing on and off. 'Paranormal Activity' then appears in the same way, either side of the '2' but the words flicker back to front and upside down also. This gives an dark eery effect which reflects the horror genre.
Genre
Like the first one, 'Paranormal Activity 2' is a horror, which is established from the start with eery fuzzy screens that flicker while footsteps can be heard but not seen. This wouldn't be immediately associated with any other genre. signature clip from the first film is shown to remind the audience and set the genre without revealing the story-line. The fuzzy screens and flickering continues to appear throughout and this ensures the mood is constant. Audience reactions from the first film are also shown and clearly show that it is a horror as they all appear terrified and some scream. The only clips we are shown have been filmed at night which is a typical convention of a horror. Shadowy figures and dogs growling and barking all increase the sense of fear and continue to suggest it is a horror.
Starring
No characters are revealed in the clips or text and it doesn't contain dialogue or a voice-over. The cast can usually be a good selling point for a film if they are well known, but if this film is like the first one then they will be fairly new actors and actresses to the scene. I believe this could be to suggest that it is real footage and a true story. This is a common convention in horrors as the idea of it being real makes it scarier.
Action
The trailer begins with action from the previous film, so isn't new but just reminds the audience. This is also followed by reactions from an audience to reveal how scary it was and maybe remind the viewer of how they felt/ will feel watching the paranormal activity films. The setting of the second film is established half way through and again footsteps are heard. Each clip in the montage appears fairly similar, with slight differences to build up the tension and action. For example, the dark bedroom, the dog wakes up and growls and barks, the baby is standing, the dark shadowy figure appears at the door.
Music
The trailer begins with action from the previous film, so isn't new but just reminds the audience. This is also followed by reactions from an audience to reveal how scary it was and maybe remind the viewer of how they felt/ will feel watching the paranormal activity films. The setting of the second film is established half way through and again footsteps are heard. Each clip in the montage appears fairly similar, with slight differences to build up the tension and action. For example, the dark bedroom, the dog wakes up and growls and barks, the baby is standing, the dark shadowy figure appears at the door.
Music
There isn't really music throughout the trailer but non-diegetic sounds accompany the actions well to emphasize the mood and atmosphere. The main sound which keeps occurring is a slight ghostly howl of wind and the occasional fuzz as the camera flickers. When their is a climax of terror, a screech or bang is put in place to emphasize this.
Pace
Pace
The montage of shots throughout the trailer are quite slowly put together and last fairly long, it flickers from shot to shot and all appear to be real footage. The is occasionally an increase in pace when their is a climax in the film, this only occurs a few times but the films makes gives a bigger effect, also making the audience jump.
Information
Not much information is given as it is only a teaser trailer and intends to tease the audience rather than reveal much. It is made clear that it is second in a sequel of 'Paranormal Activities' and the title is revealed at the end, along with a website.
Information
Not much information is given as it is only a teaser trailer and intends to tease the audience rather than reveal much. It is made clear that it is second in a sequel of 'Paranormal Activities' and the title is revealed at the end, along with a website.
Audience
The genre is clearly horror, so the film isn't appropriate for all ages and is probably given an age restriction, like the first one. I don't think it is for a specific gender either but probably attracts people interested in the particular idea of being possessed and ghosts, etc. The first film would have also gained an audience, so they will probably then be attracted to see the second. This is partly the reason for showing clips from the first film.
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